Innovative use of broadcast-length drama video to change workplace behaviour, with the aim of reducing injury and deaths at mines.
“The finished simulation is really good – an awesome job.” – Anglo American, Safety Manager
Health and safety is critically important in the mining industry, where lives are literally on the line. Anglo American, passionate in their pursuit of a ‘zero harm’ goal among 87,000 staff worldwide, chose a broadcast-length drama video, that probed safety issues, while increasing empathy for co-workers.
- Flew a small crew from the UK to South Africa to film at a real working mine – something almost unheard of in Learning & Development.
- Portrayed, through video, the fictional story of an investigation into a mine fatality, which followed the site manager’s moving journey of reflection.
- Explored all of the influencing factors that contributed to on-site incidents and created a common framework through which change conversations could take place.
- Along with the drama video, LEO Learning created a more traditional branching scenario video aimed at front-line staff as well as e-learning. These formed part of a blended learning programme for the mining organisation.